Historically, getting a major label record deal was the only way for musical artists to launch, develop and maintain successful careers in the music industry. Now, with a professional plan and an experienced team, an independent artist/label may build a solid business, compete in the market, and maintain ownership and control of artistic/business assets. 


We created ASEG to support independent artists and labels who do not have the detailed expertise necessary to create and implement a strategic Marketing Plan and Business Plan in alignment with the way music consumers are discovering and sharing music in this new era. A customized Marketing Plan not only serves as the ‘road map’ for an artist’s development, it also serves as the foundation for the Business Plan that is fundamental for an artist/label to identify the financial support necessary to implement a strategic, tactical plan and compete in today’s highly competitive market.

Please contact us to learn more about these services.

Business/Marketing plans