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ASEG Business Plans

In the brave new world of independent record labels and entertainment companies, a business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. 

Combining the skill sets of Peggy Dold, with her 30 years of experience writing marketing plans for emerging to legacy artists across the world, and Kathy Douglas, with her 35 years of experience developing entrepreneurs in both the cosmetics and music industries, ASEG has made a name for itself in business plan development  for the music industry.

A full business plan that includes the in-depth research in comparable artists and/or business models, sales, revenue streams and growth trajectory combined with a clear marketing plan and financial projections is truly essential for the success of any venture whether or not it is self-funded or investor funded.

ASEG has a team of highly qualified financial and legal professionals to provide all of the needed services to help our clients reach their goal of developing a complete business plan package.


Client List:

Moonlight Social LLC - Moonlight Social www.moonlightsocialmusic.com


PYM Music - Parker McCollum www.parkermccollum.com ( marketing plan only)


 Rachel Pricewww.rachelpricemusic.com


For more information about our Business Plan package contact us at  plans@aprilsoundentertainmentgroup.com.